Filter
3
Featured
Free Access
2
Key Guidance
1
Topics
Audience Research Methods
3
Audience Research: Planning & Implementing Surveys
3
Questionnaires, Questionnaire Design
3
Data Analysis & Interpretation
2
Qualitative Research Methods
2
Utilization & Implementation of Research Results, Research Reception & Effects
2
Audience Composition
1
Radio Consumption, Radio Use, Radio Audiences
1
Television Consumption, Televison Use, Television Audiences
1
Radio
1
Research Methods
1
Qualitative Analysis
1
Quantitative Analysis
1
Television
1
Language
Document type
Authors & Publishers
Media focus
Publication Years
Output Type
Handbook on Radio and Television Audience Research
Key Guidance
London; New York; Paris: BBC World Service Training Trust; UNICEF; UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
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