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2
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Digital Advertising, Online Advertising
1
Audience Feedback, Interaction & Participation
1
Television Consumption, Televison Use, Television Audiences
1
Social Media Marketing & Digital Public Relations
1
Twitter & Microblogs
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Output Type
Claves en la planificación de la publicidad online: Fundamentos, herramientas y retos
Madrid: Asociación para la Investigación de Medios de Comunicación (AIMC), revised ed. (2017), 324 pp.
