"Nearly one woman in ten does not listen to radio at all. However, the results of the survey indicate that over half (51.4%) of women does not listen at all, or seldom listens to radio. This situation is not due to the competition from television, but rather to the fact that the majority of women do not have a radio and, to a lesser extent, to their core duties which leave them little time to listen to radio. The effect of the high impact of household core could be reduced if these women had their own radio sets. Indeed, an overwhelming majority of the women was classified as "housewife", which is not incompatible with listening to radio. Young people, in particular teenagers, have a lower level of access to information through radio. Health programs usually target this age group which should also be a focus for women promotion programs. It is all about women, who, while being still young, are becoming mothers and heads of a family. Their needs for information would seem to be thus more significant than those of other women. This is, however, the group that shows the least interest in radio. Moreover, radio management should see to it that these teenagers get more interested in their programs. This lack of keen interest from teenagers could be due to the fact that they have a more significant access to television. Women with lower incomes and those from the regions have the lowest rates of access to radio programs. These results tally with the low rate of radios owned by women. The results show a positive link between radio ownership rates and the percentage of women who listen to radio everyday. Very few female listeners (5%) contacted radio stations to take part in a program. This participation is somewhat easier for women who have access to telephone. However, the costs of communication could be a deterrent considering the low incomes of the population." (Executive summary)