"The EU Support to Democratic Governance in Nigeria (EU SDGN) project funded by the EU employed a ‘social media first’ approach to strengthen the political knowledge, understanding, discussion and efficacy of young (18-24 years) women and men across all 36 states and FCT in Nigeria. High-impact social media content in the form of infographics, short factual films, still photographs, short drama skits and Public Service Announcements were produced and posted under the EU SDGN project (and MI-VotE project) across our BBC Media Action Arewa (Hausa) and Naija (English) Facebook and Instagram platforms to share balanced information on electoral and political processes, role model political participation, and engage young Nigerians in social issues that matter to them. The project also strengthened the capacity of media organisations across Nigeria to provide more trusted, accurate and balanced social media content that meets audience needs." (Page 1)

"BBC Media Action social media content reached 27% of young people aged 18 – 27years across the 36 states and FCT. Those reached were more men (62%), more of those within the 21 to 24 year age group (46%) and more of those with secondary or higher education (55%). Regular followers appreciated its informative and entertaining content. They liked the pages for discussing political issues in a jovial way and described the content as trendy, appealing and suitable for young people, increasing their interest in governance related issues. Regular followers are more knowledgeable about their rights and responsibilities as citizens. Regression analysis showed that, when controlling for other factors, regular followers of our social media content were more likely to know their rights, including their political rights and responsibilities than non-regular followers." (Key findings, page 2)