Unequal Opportunities: The Case of Women and the Media
Paris: UNESCO (1981), 221 pp.
ISBN 92-3-101897-3
"Gallagher has brought together research results culled from hundreds of worldwide reports (many of them in mimeographed forms), articles, fugitive materials, and a lesser number of books (which are much scarcer), to address certain basic questions about the relationship between women and the media. The questions: What are the issues? What do we know already? What has been done so far? What remains to be done? She has then related her findings to the needs and possibilities of action. One of the most valuable features of the book is the bibliography of her materials. Appendixes list international feminist publications; directories and guidebooks; seminar proceedings and reports; groups and organizations; formats for media analysis; and the list of references previously mentioned." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 134)
PART I: WHAT ARE THE MAIN ISSUES?
1 A question through history, 11
2 The status of women and the socio-economic system, 13
3 Culture, communication and the production of meanings, 16
4 Specific characteristics of women's relationship to the communication media, 19
5 Patterns of distribution and access, 22
6 Women and media: some implications, 28
PART II: WHAT DO WE ALREADY KNOW?
Introduction, 33
1 The portrayal of women in the mass media, 35
2 Participation of women in the mass media industries, 79
3 Portrayal and participation: effects and relationships, 105
PART III: WHAT HAS BEEN DONE SO FAR? 113
Introduction, 115
1 Using mass media for women in development, 118
2 Media and the social reality of women, 125
3 Alternative strategies for media change, 137
4 Mainstream media and alternative distribution channels: case-study of a women's communication network, 145
PART IV: WHAT REMAINS TO BE DONE?
1 Setting the agenda: some lessons in politics, 159
2 Redefinition and revitalization of the issue, 164
3 Developing new structures, 170
APPENDICES: SOURCES OF REFERENCE
1 Feminist publications, 179
2 Directories and guidebooks, 184
3 Seminar proceedings and reports, 185
4 Catalogues of women's media, 187
5 Groups and organizations, 188
6 Format for media analysis, 193
1 A question through history, 11
2 The status of women and the socio-economic system, 13
3 Culture, communication and the production of meanings, 16
4 Specific characteristics of women's relationship to the communication media, 19
5 Patterns of distribution and access, 22
6 Women and media: some implications, 28
PART II: WHAT DO WE ALREADY KNOW?
Introduction, 33
1 The portrayal of women in the mass media, 35
2 Participation of women in the mass media industries, 79
3 Portrayal and participation: effects and relationships, 105
PART III: WHAT HAS BEEN DONE SO FAR? 113
Introduction, 115
1 Using mass media for women in development, 118
2 Media and the social reality of women, 125
3 Alternative strategies for media change, 137
4 Mainstream media and alternative distribution channels: case-study of a women's communication network, 145
PART IV: WHAT REMAINS TO BE DONE?
1 Setting the agenda: some lessons in politics, 159
2 Redefinition and revitalization of the issue, 164
3 Developing new structures, 170
APPENDICES: SOURCES OF REFERENCE
1 Feminist publications, 179
2 Directories and guidebooks, 184
3 Seminar proceedings and reports, 185
4 Catalogues of women's media, 187
5 Groups and organizations, 188
6 Format for media analysis, 193
