"Media have contributed significantly to the escalation of violent conflicts, but also have a strong potential for contributing to peace building and conflict transformation. The sooner the first steps are taken towards changing the existing media the cheaper and more efficient this process will become. The need for boosting the rapid deployment is evident. The brief suggests the establishment of a rapid deployment facility bridging crisis-, mid- and long-term media and communication strategies. Whether the hosting organisation should be UNDPI, OCHA UNDP, UNESCO, or the secretariat of the new Peace Building Commission depends on a continued analysis and discussion among the stakeholders." (Summary)