"This policy paper highlights significant threats to press freedom in Kenya despite legal protections and media development progress. These challenges encompass various aspects, including legal, political, economic, and internal issues within the media industry. Both civil society and the international community, usually key defenders of press freedom, have faced limitations in their efforts to protect the media from these diverse challenges. The political environment poses significant challenges, with the government and politicians showing little tolerance for press freedom. Troublingly, government officials, including high-ranking figures, have been involved in attacks on journalists, raising concerns due to their influential positions. The government‘s manipulation of advertising exacerbates the assault on media freedom, as advertising revenue is crucial for media sustainability. Financial stability is essential for countering external pressures. The financial strain on media organizations has worsened due to Covid-19-related austerity measures, resulting in staff cuts, wage reductions, and limitations on content development. This financial hardship has driven government officials, advertisers, and media owners to exert control over media content, leading to self-censorship in newsrooms. To address these challenges and promote media freedom in Kenya, civil society and the international community must reengage actively. Their advocacy and support can counterbalance the identified challenges. Implementing the recommendations outlined below is crucial to improving the media landscape in Kenya and protecting press freedom." (Conclusions, page 14)