"After having considered the mediation of sustainability (or, to sum it up, how sustainability narratives are disseminated), this chapter focuses on the sustainability of mediation and to what extent Sustainable Development Goals (SDGs) are supportive in the process of sustaining this public discourse production, in the Global South in particular—what is often referred to as ‘media development’ but which will be cited here as ‘media action’, including a media development component. Media action sees the media as tools for development, whether to change behaviour, stimulate growth, provide a forum for public discussion or fulfil the role of a watchdog ... These tools can take the form of media campaigns, education systems for journalists, media laws, media activism, or media literacy just to mention a few." (Page 11)