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The Media Map project: Mali. Case study on donor support to independent media, 1990-2010

Washington, DC: Internews; World Bank Institute (2012), 46 pp., illustr., abbrev. p.4-5, bibliogr. p.34-35
"Mali’s media remain significantly underdeveloped in terms of business management, audience research and long-term sustainability. Many media organizations remain dependent on donor funding and have done little to develop business models to attract other sources of revenue. There are more than 50 professional associations and networks that help with training and advocacy, yet they are affected by conflicts of interests that undermine their efforts. There is no school of journalism, and media-related trainings are short-term and often centered around the shifting priorities of donors. There is no union to protect the rights of journalists and to help them in circumstances of legal persecution or harassment. It is also clear that donor priorities and programs are not doing enough to ensure the continued development of a strong independent media system. Over the past 20 years, funding has shifted from programs designed to strengthen independent media to programs that see media as tools to disseminate development information." (Conclusion, p.33)
Contents
The Media Map project case studies: an introduction, 2
Executive summary, 5
Media overview, 7
Literature review, 16
Donor-funded media development, 21
Conclusion, 33
Appendix 1. Methodology and case study template, 36
Appendix 2. List of individuals interviewed, 39
Appendix 3. Profiles of key media organizations and NGOs, 41
Appendix 4. Background boxes, 45