"Armstrong, executive director of National Religious Broadcasters which establishes standards for religious stations and program producers and represents three-fourths of U.S. religious broadcasting, highlights rninistries representative of specific trends and discusses pros and cons of broadcast religion, with his evaluations heavily weighted toward the pros, as might be expected. His book provides a broad general description of the audience type and the reasons for its appeal, as well as his theory of why liberal churches which use traditional methods to spread their message have their doubts and fears of the evangelical broadcasters. He also goes into fund raising. Appendixes give "The NRB Code of Ethics," "Principles and Guidelines for Fund-Raising, Accounting, and Financial Reporting by Christian Organizations, " and a list of "Awards and Honors." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 487)