Document details

The Book Publishing Market in Brazil

São Paulo: Canadian Heritage (2005), 75 pp.

Contains directory pp. 64-74

ISBN 0-662-41831-X

"The Brazilian publishing market is optimistic about its near future. According to the Brazilian Book Chamber (CBL - Câmara Brasileira do Livro), the main organization of the sector in Brazil, which comprises all professionals at the national level, the prospects are “favorable, considered to be the best in 20 years.” In the short term, the forecast for 2005 is for sales expansion and growth in book production, with title prices staying the same for the next two years without scheduled increases. Both factors result from government initiatives that became effective at the beginning of 2005, for the purpose of reducing taxes related to the book publishing sector. In the long term, throughout the remaining of this decade, a general market expansion is expected with an increase in the number of readers." (Executive summary)
Executive Summary, 3
Market Overview, 7
Key Factors Shaping Market Growth, 21
Opportunities and Trends, 23
The Competitive Environment, 31
The Canadian Competitive Position in the Market, 33
Private Sector Customers, 34
Public Sector Customers, 41
Supply and Regulatory Issues, 53
Festivals and Promotional Events, 61
Key Contact Information, 64