"In 2008, a BBC World Service Trust policy briefing argued that people affected by earthquakes, floods or other emergencies often lacked the information they needed to survive and that this only added to their stress and anxiety. Left in the Dark: the unmet need for information in humanitarian emergencies maintained that humanitarian agencies were increasingly effective and coordinated in getting food, water, shelter and medical help to people affected by disasters, but were neglecting the need to get often life-saving information to them. Much has changed since 2008. Thanks to the efforts of several humanitarian and media support Non-Governmental Organisations (NGOs), the report helped to galvanise momentum across the humanitarian sector to prioritise communication with the populations it serves. While many humanitarian agencies continue to see communication as something that is done to raise money or boost the profile of their disaster relief efforts, the sector is, increasingly, seeing the need for a clear strategic focus that responds to the information and communication needs of those affected by disaster. There is also a growing recognition of the benefi ts of such communication to improve programming and the overall emergency response." (Introduction)