"News-avoiders are more interested in positive or solutions-based journalism and less interested in the big stories of the day. So there’s an important role to play for the media to counter intentional news avoidance. Editorial teams are able to change news content to make it less negative and more constructive, less opinionated, more fact-based and transparent. The aim of this more balanced approach to journalism is to underline that consumers are not simply passive victims of the news, but they can engage with answers and collectively create a world in which hope is possible. It replaces their feeling of helplessness and stress with a feeling of belonging and a sense of being able to make a difference in society. Solutions journalism also strengthens communities, helps them to address their challenges, advances equity, builds trust, increases civic engagement, depolarises public discourse and discovers new sources of revenue." (Introduction)