Soft power in China: public diplomacy through communication
New York:
Palgrave Macmillan
(2011), 221 pp., index
ISBN 978-0-230-11637-5 (ebook); 978-1-349-29137-3 (pbk)
Contents
1 Introduction: China's Search of Soft Power / Jian Wang, 1
2 The Expansion of China's Public Diplomacy System / Ingrid d'Hooghe, 19
3 China's Image Projection and Its Impact / Hongying Wang, 37
4 China's International Broadcasting: A Case Study of CCTV International / Xiaoling Zhang, 57
5 The Evolving Chinese Government Spokesperson System / Ni Chen, 73
6 Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa / Lu Tang and Hongmei Li, 95
7 National Image Management Begins at Home: Imagining the New Olympic Citizen / Jeroen de Kloet, Gladys Pak Lei Chong, and Stefan Landsberger, 117
8 Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay / Hongmei Li, 135
9 China's Image Management Abroad, 1920s-1940s: Origin, Justification, and Institutionalization / Yong Z. Volz, 157
10 Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China / Judy Polumbaum, 181
2 The Expansion of China's Public Diplomacy System / Ingrid d'Hooghe, 19
3 China's Image Projection and Its Impact / Hongying Wang, 37
4 China's International Broadcasting: A Case Study of CCTV International / Xiaoling Zhang, 57
5 The Evolving Chinese Government Spokesperson System / Ni Chen, 73
6 Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa / Lu Tang and Hongmei Li, 95
7 National Image Management Begins at Home: Imagining the New Olympic Citizen / Jeroen de Kloet, Gladys Pak Lei Chong, and Stefan Landsberger, 117
8 Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay / Hongmei Li, 135
9 China's Image Management Abroad, 1920s-1940s: Origin, Justification, and Institutionalization / Yong Z. Volz, 157
10 Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China / Judy Polumbaum, 181
