"Undoubtedly, politicians have awoken to the political power of social media and it will be increasingly adopted as a mainstream means of information distribution and communications as voters and young people are becoming more politically active in a number of the jurisdictions surveyed in this book. But it is not a wholehearted embrace. On the side of the voters, the interest in the electoral process derives from personal considerations, such as ethnicity and location, rather than the desire to become politically active. On the side of the candidates, the motivating factor behind their social media efforts is the desire to employ more cost effective communication methods that reach all relevant demographics. Still, the paradigm shift has begun, with varying degrees of impact in the region. A similar survey of voting habits and the impact of social media from years from now would almost certainly tell a different story. Judging by the trends outlined in this book, the same applies to potential electoral impact of social media which could be the major driving force of future elections in the region - along with the youth vote as young people realize the importance of social media to the political machines and, accordingly, flex their own fledgling political muscles across the electoral process." (Introduction, p.10-11)