"This paper analyses the potential impact of social media on the conduct and outcome of elections both to strengthen political participation and knowledge sharing as well as the more harmful effects. It looks at the various harms particularly those relevant in the context of Latin America. It documents the more systematic approaches to election regulation of political parties and social media. It recommends adopting a hybrid system of co-regulation, where the regulator sets the outcomes but does not seek to impose detailed prescriptive requirements on companies (which would probably be beyond its technical expertise). While recognising the value of social media during an election as a way of empowering voters, it suggests the regulator develops a high-level code of practice for social media companies, to be drawn up in consultation with the companies themselves, the political parties and the wider public. The code of practice also should protect freedom of speech and the paper recommends that there be no attempt to impose controls on the consent of election communication which is protected under international human rights and free expression principles." (Executive summary)