"The overall approach to advocacy in this toolkit is generic, but the toolkit focuses on increasing safety for journalists in Somalia/Somaliland. The order of the different steps follows a logical sequence. However, do keep in mind that advocacy is not necessarily a linear process. Advocacy rarely follows the same process twice, and there is always an element of unpredictability. This toolkit will give you an insight into: Main advocacy concepts and an advocacy vocabulary; How to develop a strategy to achieve your advocacy goals; How to analyse policies and political context with a focus on stakeholders; How to develop your approach to the target groups and audiences; and finally how to identify and acquire essential skills needed to prepare a strong advocacy strategy." (Introduction)