"Covering the polarizing and fragmented opinions over Islam and the rights of women, for example, requires context, attachment to core ethical values, and stylish truth-telling. Without professional expertise, a good understanding of the issues in play and a commitment to diversity in their approach media and journalists can do damage. They can incite hatred. They can perpetuate stereotypes. They can create ignorance and misunderstanding. These guidelines aim to help editors and reporters to avoid these pitfalls, to better understand the issues and to shape their stories in ethical ways. It is not easy in an aggressive and competitive media landscape where journalism can become trapped in a world of sensational headlines and sound bites. News media are often vehicles for Islamophobia, sometimes inadvertently, through the rushed reporting of intemperate political discourse. Often there is a lack of fact-based analysis and a lack of clarity over changes in policy that may impinge upon basic freedoms, such as free speech, religious freedom and equality for women. These guidelines are not instructions to journalists on how to do their work. They provide tips and suggestions on the ways media can avoid reproducing biased discourse that does harm through reporting that will provide the European public, policymakers and civil society groups with truthful information on the threats posed by anti-Muslim racism, particularly as it affects to women." (Introdcution, p.7)