Document detail

Reading habits in Armenia: results of a survey on readership carried out in December 2012

[no publisher] (2012), 60 pp.
"About 39 percent started to read regularly at elementary school age, and 44 percent at primary and high school age. As compared to the last five years, 37 percent of respondents stopped reading completely, 43 percent read less, 6 percent read as much as they read before, and only 14 percent said they read more as compared to the last five years. The more the dynamic of reading decreases, the more the number of male representatives increases (from 34 percent to 51 percent). The more the dynamic of reading increases, the greater the share of young people (18-34 years old) becomes (from 29 percent to 61 percent) The more the dynamics of reading increases, the greater the number of people with higher education becomes (from about 18 percent to 53 percent), while the number of people with a secondary education decreases (from about 42 percent to 16 percent)." (Summary of quantitative research results, p.43)
Contents
The general picture of reading dynamics in Armenia / Ruzan Tonoyan, 5
The readership study results / Sensei Company, 11
Conclusion on the focus group study, 17
Results of the quantitative survey, 18
Preferences for choosing literary fiction, 34
Summary of quantitative research results, 43
Appendix, 45