"This document is a working paper, written at the request of MC-S-PSB (Group of Specialists on Public Service Broadcasting in the Information Society). Its main purpose is to describe some of the key developments and trends in media, and to address the long list of challenging and often controversial issues confronting Public Service Broadcasting in coming years. A telling example of the profound nature of this change is the term broadcasting itself and its changing connotations. From its origins as a broad term covering communicative activity it is in the process of becoming merely a technical term for one of a number of distribution methods and technologies used by media companies. To avoid the risk of “Public Service Broadcasting” (PSB) being interpreted in this narrow sense of traditional terminology in this report it will be termed “Public Service Media” (PSM). What the report lacks in clear-cut answers will hopefully be compensated for by its plenitude of difficult and provoking questions. Many of them have been formulated and discussed in the course of fruitful debates with colleagues in media and academia and with members of the commissioning Group of Specialists of the Council of Europe." (Foreword, p.5-6)