"In Brazil, India and Kenya, a wide range of factors currently inhibit media from playing their full role in promoting awareness of child rights and in helping children realise their rights, says this report. Crucial issues identified in all three countries include lack of media coverage, inadequate professionalism among journalists, absence of children's voices in the public debate, and scarce coperation among the media and child rights advocates. For each country, a detailed chapter provides insights into the national media landscape, the child rights reporting practice (based on a content analysis), the "media perspective" (based on focus groups and interviews with media professionals), and the "civil society perspective" (based on focus groups and individual interviews). The report recommends creating more youth journalists by training young people to produce radio programmes; establishing incentives for journalists to specialise in child rights; improving networking among civil society organisations and media, and establishing and monitoring guidelines for reporting on child rights." (CAMECO Update 1-2015)