"Anne Skjelmerud and Ivar Evensmo, both senior advisers at the Norwegian Agency for Development Cooperation, present a tour d'horizon of Norway's pioneering engagement to change the asymmetrical North-South news flow, a legacy of the colonial area, in order to improve the global flow of information. Their essay is drawn from decades of field experience and professional analysis that involves media policy and humanitarian action. Norway discovered and explored a practical partnership approach to local media support for development, peace building, democracy, and human rights in the Balkans in the 1990s. They argue that a trusted relationship must be based on sound principles of collaboration, otherwise it may be vulnerable to opportunistic behavior from both sides. The essay analyses how media development has emerged as a field of knowledge and practice. Norad's Human Rights Approach emphasizes people's rights to participation, non-discrimination, and accountability in life-saving operations. It covers development programs, advocacy and educational endeavors, while taking democratic engagement seriously. The essay gives examples of how media and communication can act as informational platforms for peace building, development and social change. However, this requires close collaboration between providers of peace and security, humanitarian and long-term development support. When done right, support to media and communication can have strong, long-term impact. They point out that today Norway is one of the ten largest international supporters of independent media and other activities promoting Freedom of Expression, which in turn has a tremendous impact on media coverage of the field of humanitarian action." (Introduction to part 3, page 132-133)