"This chapter explores the South African experience in attempting to achieve a more diverse and representative media that articulate the aspirations of the country, after decades of apartheid which skewed the media towards white people. South Africa has not developed a diversity measurement tool, such as the one developed for the European Commission to assess risks to media plurality in member states.1 A key problem the country faces in tracking the extent of concentration and diversity is that it has no ‘objective’2 means of assessing the extent of diversity, which up to this point has simply been ‘read off’ the number of existing media outlets. While a plurality of outlets may arguably be a necessary condition for diversity, it is by no means a sufficient condition." (Abstract)