"The term “communication support” as used in this note refers to information, motivation and education (IME) activities which are specifically designed to encourage the participation of intended beneficiaries in a project and to improve the project’s impact on development. It is related to, but not identical with health education (it is broader and more concerned with changing practices), marketing (It usually uses different strategies) and public relations (communication support is more concerned with two—way communications). Communication support activities are likely to solve, or help to avoid, several kinds of problems in low—cost sanitation programs, including: low interest in improving sanitation; dissatisfaction with the technology options selected; difficulties wlth self—help contributions; poor use of latrines; abuse of the facilities provided; and poor maintenance of latrines. Among important considerations in designing communication support activities for low—cost sanitation programs is the need to keep the plan simple and costs down. Timing has to be carefully worked out in relation to the construction schedule, and care taken that the impact is rapid. The strategy building blocks out of which a communication package is usually constructed include one or more of the following: field workers, media, materials, volunteers and models of latrines. The final nature of the combination and exactly how each is used will be situation—specific." (Summary)