Netnography: The Essential Guide to Qualitative Social Media Research
Key Guidance
Los Angeles et al.: Sage, 3rd ed. (2020), viii, 460 pp.
Contains illustrations, bibliogr. pp. 425-447, index
ISBN 978-1-5264-4470-7 (pbk); 978-1-5264-4469-1 (hbk)
Other editions: 1st ed. 2009, 2nd ed. 2015
Signature commbox: 70-Research-E 2020
1 Introducing: Netnography, Qualitative Social Media Research Methods, and This Book
2 A History of Social Media
3 Media: Communicating and Connecting in the 21st Century
4 Socialities: All the Ways We Connect
5 Praxis: Introducing Practices and Data Operations
6 Ethics: Procedures and Flowcharts, Updates and Rules
7 Data: The Methodology of Netnographic Data Collection
8 Investigating: Five Steps to Social Media Data Collection
9 Interacting: Turning Connection and Communication into Research Data
10 Immersing: Journaling and Organizing a Reflective Curation
11 Integrating: Combining Telescopic and Microscopic Understandings
12 Analyzing: Elemental Data Transformation Operations
13 Interpreting: How to Discover and Make Meaning from Netnographic Data
14 Communicating: Presenting and Publishing Your Netnography
15 The Future of Netnography
2 A History of Social Media
3 Media: Communicating and Connecting in the 21st Century
4 Socialities: All the Ways We Connect
5 Praxis: Introducing Practices and Data Operations
6 Ethics: Procedures and Flowcharts, Updates and Rules
7 Data: The Methodology of Netnographic Data Collection
8 Investigating: Five Steps to Social Media Data Collection
9 Interacting: Turning Connection and Communication into Research Data
10 Immersing: Journaling and Organizing a Reflective Curation
11 Integrating: Combining Telescopic and Microscopic Understandings
12 Analyzing: Elemental Data Transformation Operations
13 Interpreting: How to Discover and Make Meaning from Netnographic Data
14 Communicating: Presenting and Publishing Your Netnography
15 The Future of Netnography
