"The chapter examines how news coverage of feminist protests in Mexico, one of the most violent countries in the world for women and for journalists, has changed in mainstream Mexican media since the #MeToo movement’s revitalization after 2017. With few exceptions, news coverage in Mexico, a country in the Global South, has historically emphasized disruptive behavior and the use of violence rather than the grievances of protesters. This trend follows the protest paradigm, which contends that media coverage tends to disparage protesters and hinder their role as political actors. However, the trend in coverage has begun to shift over the past several years, yet minimal scholarly discussions have occurred about temporal and geographical variations in news coverage of feminist mobilizations in Mexico. Given the recent increase in feminist demonstrations and upsurge in violence against women, this chapter provides findings from qualitative content analyses of 1007 news articles from 25 Mexican news media and agencies and assesses how they reported on the annual International Women’s Day marches on March 8 for the 2018–2020 time frame. These analyses concentrate on four dimensions of news coverage that focus on women’s protests: the evolution of topics in the news narrative; the tone of the coverage focusing on demonstrations; source selection; and news frames. The chapter demonstrates that journalists in Mexico have begun to shift away from the typical protest paradigm when covering demonstrations, and that they have moved toward a more assertive framing of women’s demands." (Abstract)