"... there was no single approach to measuring media viability. Deutsche Welle Akademie's (DWA) Media Viability Indicators are designed to assess viability on three levels, considering the overall economic environment (macro); the structure of the media market and potential sources of revenue (meso); and the resources and structures of media organisations operating in that market (micro). Conversely, Media Development Investment Fund (MDIF) seeks to promote the long-term financial well-being of individual media outlets. Its metrics are composed of seven company-specific indicators that are built using data from client business records. PRIMED will seek to measure viability at the ecosystem level as well as at the institutional level. It will examine the extent to which media partners become more resilient to environmental shocks and stresses by improving their management systems and adopting new business practices. The programme will analyse their organisational performance against a resilience index which includes their ability to deliver inclusive and relevant public interest content." (p.2)