"When crisis or disaster strikes, people need help. They need, shelter, food, water and safety. They need these things rapidly and effectively. Modern humanitarian responses have become more effi cient and effective at providing these things. This policy briefing argues that people need information too. It does so not to create an added burden on humanitarian responses that are always stretched thinly. It does so because such responses are too often undermined, often insufficiently effective – and sometimes outright counterproductive – if people’s information needs are considered a low priority during humanitarian crises." (Introduction)