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How Social Media is Helping Bridge Divides and Support Women’s Empowerment in Libya

London: BBC Media Action (2021), 2 pp.
"El Kul is seen as an impartial, timely, relevant and trusted source of information in Libya: the vast majority of the survey respondents (over 90%) agreed or strongly agreed that El Kul is informative and provides balanced and trustworthy content. There was a 7% increase in the proportion of respondents who strongly agreed with each of these statements between March 2020 and March 2021.
• El Kul helps to promote social cohesion and acceptance of diversity: 93% agreed or strongly agreed that El Kul represents Libyan society in its diversity, and 45% could recall examples of El Kul content demonstrating Libyans taking actions that contribute towards peace and reconciliation. They mentioned for instance recalling content showing individuals taking part in reconciliation or peace initiatives at the local/ community level or doing acts of solidarity between different regions or groups. Participants also reported that El Kul content prompted interest in understanding more about different ethnic groups and regions in Libya.
• El Kul supports women’s empowerment: Participants said that El Kul publishes useful content on women’s rights, issues and experiences. They said this made them think differently about the role of women in society and the violence and discrimination they experience. Two-fifths (42%) of survey respondents reported speaking in support of women’s empowerment/equality, and 26% of these said that they were strongly encouraged to do so by El Kul." (Key findings)