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GlobalOriya.com: a case study in sudden failure of community media in India

"Internal migration within India increased significantly after economic liberalization in 1991. The effect of liberalization really took effect on the ground in India around the year 2000 when the internal migration from the relatively poorer regions of north and east to the more prosperous regions of south and west saw a huge spike in numbers. GlobalOriya.com was an early initiative in community media for the internally displaced population of the eastern province of Orissa (now called Odisha) outside of the province. This was a very successful initiative, which spread to have a dedicated and engaged readership of more than 8000 members in little over three years. However, it died a sudden death in early 2007 when different factors combined to lead to its demise. It is an excellent case study of what can go wrong in an otherwise successful community media initiative. This paper details the journey of the initiative from the perspective of one of its founders and disseminates the learnings from this experience aiming to help other community media organizations become much more robust against such sudden failures." (Abstract)