"The year 2012 stands as a significant milestone in China's government-led external communication activities. It was in early 2012 that Beijing launched television broadcasting and production centres in Washington, DC, USA (CCTV America, now CGTN America) and Nairobi, Kenya (CGTN Africa). Later in the year, it began publishing an African weekly edition of the English-language newspaper China Daily; European and Asian weekly editions had launched in 2010 (Zhang, 2013). Set in motion under the leadership of President Hu Jintao, China's global media expansion, part of a larger 'going out' policy for the economy in general, sought to improve the country's image overseas, and to give Beijing a larger say in global information flows (Thussu et al., 2018). Ten years on, Chinese media's global engagement has not only grown, but diversified. Today, Chinese media companies, both State-owned and privately owned, are engaged all over the world in content production and distribution, direct investment in foreign media ventures, infrastructure development, training and media development efforts, and 'managing' public opinion overseas (Madrid-Morales and Wasserman, 2018). The growth and diversification of communication strategies can be partly explained by the fact that the global political and economic context under which Hu Jintao set out to improve China's international image through external media expansion has changed." (Introduction)