"This publication describes the main media assistance funders outside the USA in an alphabetical fashion from 'Arab States' to 'United Kingdom', complemented by data on the European Commission (EC), UNESCO and UNDP. The EC is likely to be the biggest single funder of media development projects besides the United States. An approximate and conservative guess was a current yearly commitment by the EC of about $82 million worth of media-related projects. For comparison, Sweden and Norway provided $30 million and $19 million on media support, respectively, in 2008, and the Netherlands and Switzerland were estimated to fund about $37 million and $29 million per year, respectively. In forming part of the "governance" agenda of many donors the rationale for media support is being much more precisely articulated than in the past, and it is no longer as confused with either communications as public relations or with communications as a tool for social or behavioural change. Nevertheless, often there is no long-term strategy or commitment for media development and, as a result, more complex media reform programmes (for instance legislation, reform of state broadcasters, or establishment of national training structures) are not tackled accordingly." (CAMECO Update 1-2010)