FactShala media literacy initiative in India: an impact evaluation
Center for Media Studies
(2022), 103 pp.
"The spread of both mis- and disinformation, especially via social media, is a common problem in<NZ>India. From September 2020 to January 2021, 253 trainers delivered the FactShala training program to 23,347 adults in communities across India. The FactShala media literacy training program launched by Internews […], is an effective mechanism for spreading media and information literacy and building resilience to misinformation within communities experiencing exponential growth in access to and use of the internet. Internews commissioned the Centre for Media Studies to conduct a comprehensive impact evaluation of the FactShala training in July and August 2021. This report outlines the findings of that study.<NZ>The key objectives of this study are to:<NZ>1. Assess how far FactShala improved trainees' awareness of and ability to identify online<NZ>misinformation and disinformation.<NZ>2. Determine how far FactShala motivated trainees to share this knowledge with others.<NZ>3. Capture best practices in curbing misinformation and disinformation at the individual,<NZ>organizational or community level.<NZ>4. Provide insights to help design or improve future training modules, curricula and<NZ>capacity-building sessions." (Executive Summary, p.11-12)
Contents
Preface, 10
Executive Summary, 11
Context -- Study Objectives -- Study Design and Methodology -- Key Findings -- Conclusion
1 Media Literacy in India: Context and Challenges, 18
Online Media Access and Use -- Online Misinformation & Disinformation -- The Value of Media -- Literacy
2 The FactShala Media Literacy, 21
Aims of FactShala -- FactShala Implementation
3 About This Impact Evaluation, 24
Questions and Objectives Guiding the Impact Evaluation -- Evaluation Methodology and Components -- Research Techniques and Tools -- Data Collection and Analysis -- Limitations of the Study
4 Key Findings - Study Respondents Profile and Media Habits, 30
Profile of Study Respondents -- Media Habits
5 Key Findings - Impact of FactShala Training, 37
Awareness about Misinformation and Disinformation -- Critical Thinking and Checking Evidence -- Spotting and Verifying Misinformation and Disinformation -- Ability to Protect Themselves -- Curbing the Spread of Mis- and Disinformation
6 FactShala Impact Stories, 58
7 Conclusions and Recommendations, 66
Executive Summary, 11
Context -- Study Objectives -- Study Design and Methodology -- Key Findings -- Conclusion
1 Media Literacy in India: Context and Challenges, 18
Online Media Access and Use -- Online Misinformation & Disinformation -- The Value of Media -- Literacy
2 The FactShala Media Literacy, 21
Aims of FactShala -- FactShala Implementation
3 About This Impact Evaluation, 24
Questions and Objectives Guiding the Impact Evaluation -- Evaluation Methodology and Components -- Research Techniques and Tools -- Data Collection and Analysis -- Limitations of the Study
4 Key Findings - Study Respondents Profile and Media Habits, 30
Profile of Study Respondents -- Media Habits
5 Key Findings - Impact of FactShala Training, 37
Awareness about Misinformation and Disinformation -- Critical Thinking and Checking Evidence -- Spotting and Verifying Misinformation and Disinformation -- Ability to Protect Themselves -- Curbing the Spread of Mis- and Disinformation
6 FactShala Impact Stories, 58
7 Conclusions and Recommendations, 66
