"Rural African women’s disadvantaged position in relation to accessing developmental information and participating in education is well-known. It has been posited that radio broadcasting is potentially a tool which could help overcome some of their disadvantages. Through an empirical case-study of radio broadcasting in Eritrea, the research examines the extent to which radio is fulfilling this potential educational and developmental role in relation to rural women. The practical and socio-cultural factors influencing the production of educational and developmental programmes by broadcasters are explored as well as the meaning and attraction that such programmes hold for listeners. For rural women, a model is proposed, based on the research results, which shows the determinants of interest in and uptake of educational and developmental radio. It identifies the obstacles to hearing and understanding the radio, as well as four important factors, namely, the need to feel the relevance of radio content, to like it, to have a sufficiently positive self-image in relation to radio listening, and to believe it. For broadcasters, a second model is proposed, showing a range of factors which are mostly negatively influencing the production of programmes for rural women in Eritrea. These are related mainly to broadcasters’ self-images, their organisational constraints, their working ethos, and the ideological and political factors governing the way broadcasting is planned and structured." (Abstract)