"India’s book market is overall the sixth largest in the world and the second largest among English language book markets, and it is expected to reach INR739 billion by the year 2020. More than 70 per cent publishers in India have digitised their content to produce e-book versions. E-readers as well as smartphones allow consumers access to digital content. Further, books have emerged as an instrumental category for e-commerce business, accounting for 15 per cent of the overall e-commerce trade, closely following electronics (34 per cent), and apparel and accessories (30 per cent)." (p.2)