"To conduct digital advocacy effectively, one needs to have a clear plan in mind, a good understanding of the target audience, and a clear picture of the intended results. Explore our digital advocacy toolkit for effective and efficient digital advocacy campaigns." (https://pollicy.org)
Contents
Advocacy, 1
Advocacy action planning, 5
How to launch your campaign, 7
How to monitor & evaluate your campaign, 17
Identifying, analysing & mitigating risks, 21