Community media sustainability guide
Arcata, Calif.; Washington, DC:
Internews
(2009), 90 pp., many illustr., tables, web direct. & bibliogr. p.81-90
"Like other publications on "commmunity media sustainability", this guide looks not only at financial, but also institutional sustainability, and social sustainability, i.e. it's rootedness in the community to which it belongs. The first section highlights the centrality of mission for sustainability and tackles topics such as models for sustainable funding, business models, "barefoot" audience research, relationship to donors, writing successful funding proposals and using alternative energy to power radio stations. The second section provides sustainability experiences from quite different contexts, countries and kinds of media, including radios in Haiti, Nepal, Rwanda, Sierra Leone or South Africa, as well as a community television NGO in the United Kingdom, online community media in the USA or community media networks like the satellite news service of the Latin American Association for Radio Education (ALER) or the Peruvian National Community Radio Coordination CNR. The final section is a list of resources, providing practitioners and researchers with a broad range of further online materials." (CAMECO Update 3-2009)
Contents
SECTION 1
Community Media: Core Principles and Definitions, 6
It’s Not Just About the Money: Approaches to Sustainability, 11
Sustainable Energy for Sustainable Stations, 15
Models of Sustainable Funding, 16
Business Models, Business Plans, and Community Media, 19
Making Donors Work For You, 21
How to Write a Successful Funding Proposal and Achieve Your Goals, 22
Getting Your Support to Media Right, 24
The Role of National Networks in Sustaining Community Media, 26
The Need for an Enabling Environment, 27
Community Research for Community Media Sustainability, 34
SECTION 2
The Business of Changing Lives, 38
Work with What You Have, 39
You Cannot Put a Price on Community Involvement, 42
Keeping the Money Neutral, 45
Soweto’s “Number One” Station, 48
Diverse Sources of Funding Keep the Five Rivers Flowing Strongly, 51
It’s Your Baby—It Needs Food, 54
Sustainability Through Partnerships: A Lasting Cup of Coffee, 57
The Road from Community Service to Social Enterprise, 60
Listener-Supported Public Radio in the United States, 63
Balancing Continued Aid with a Public Service Mission in a Competitive Market, 66
Sustaining the Intercontinental Radio Communication System, 71
Peru’s CNR: A Decentralized Network, 74
Small Towns Find a Voice Online, 76
Community Media: Core Principles and Definitions, 6
It’s Not Just About the Money: Approaches to Sustainability, 11
Sustainable Energy for Sustainable Stations, 15
Models of Sustainable Funding, 16
Business Models, Business Plans, and Community Media, 19
Making Donors Work For You, 21
How to Write a Successful Funding Proposal and Achieve Your Goals, 22
Getting Your Support to Media Right, 24
The Role of National Networks in Sustaining Community Media, 26
The Need for an Enabling Environment, 27
Community Research for Community Media Sustainability, 34
SECTION 2
The Business of Changing Lives, 38
Work with What You Have, 39
You Cannot Put a Price on Community Involvement, 42
Keeping the Money Neutral, 45
Soweto’s “Number One” Station, 48
Diverse Sources of Funding Keep the Five Rivers Flowing Strongly, 51
It’s Your Baby—It Needs Food, 54
Sustainability Through Partnerships: A Lasting Cup of Coffee, 57
The Road from Community Service to Social Enterprise, 60
Listener-Supported Public Radio in the United States, 63
Balancing Continued Aid with a Public Service Mission in a Competitive Market, 66
Sustaining the Intercontinental Radio Communication System, 71
Peru’s CNR: A Decentralized Network, 74
Small Towns Find a Voice Online, 76
