"In sum, this evaluation provides evidence that the Kembali ke Hutan (Return to the forest) project through drama, discussion show, and social media output can engage young Indonesians in topics that they previously were not interested in by breaking down the issues of deforestation in climate change into tangible topics that they can relate to. By connecting with young people, the media content has been able to increase their knowledge, motivate them to be involved and encourage them to take simple actions. Whilst this phase, has also driven more discursive dialogue in these issues, the results show that there is more scope to increase participation in these issues, stimulate discussion and increase people’s risk perception that these issues need to be taken seriously as they will impact their lives." (Conclusion)
Contents
Introduction, 2
Project Design Informed by Research, 3
Impact Evaluation Methodolog, 5
Reach of Media Content, 5
Key Learnings, 11
Conclusion, 12