"This paper explores how Beijing and its proxies have sought to alter this state of affairs through a more localized strategy. By adapting to the local rules of Turkish media and seeking new opportunities to elevate China’s image, Beijing has sought to establish a new synergy in Turkey’s public sphere. Promoting a synergy with local players has begun to pay dividends as most recent Turkish opinion polls reflect a gradual increase in the number of Turkish citizens who perceive China as a potential partner." (Introduction)