"How do religious collectivities which are predicated on the Word generate images of themselves in the highly competitive religious marketplaces of many African urban spaces today?' Focusing on the burgeoning Christian charismatic and pentecostal movements of Ghana and Nigeria, I explore how and why these movements are increasingly favoring electronic media as suitable sites for the transmission of their teachings and erecting of their empires. I will show how this process, no more than two decades old, both concurs with and challenges their religious ideology. I argue further that these developments result in transformation of the religious landscape in at least two ways: one, they are facilitating transnational and homogenizing cultural flows, and two, they are taking the connections between these movements and the net- works they create to new, global levels. Given my concern to identify African agency in these transnational developments, local forces feature more prominently in the discussion of this." (Abstract)