"Communications, markets, and their interrelationships, like other parts of the life of a country or region, are seen in a different light by a visitor than by his national counterparts. Of no one is this more true than of the foreign marketer. Here such a visitor records his observations of media and markets in Latin America." (Abstract)

Also cited in Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 298, topic code 051