"This book is for broadcasters of all flavours, colours and tastes. Whether you are reporting politics, business, sports, fashion or any other beat, which appear far removed from science, you will benefit from having a basic awareness of science. Science is not all about faraway galaxies or subatomic particles. It is about explanations about natural phenomena, including our society. So, politics, religion or our thought processes or imagination are not beyond the scope of scientific investigation. For example, if you are reporting a local conflict, there are enough scientific studies on aggression and violence that may throw light on the situation. You can give a new spin on sports if you have enough understanding about sports science and the pharmacology of performance enhancing drugs. Business cycles are specific examples of quasi-periodic phenomena and your reporting would bear a fresh perspective if you could dig deep into non-linear dynamics. How can you report on a crime without understanding the basics of forensic science?" (Introduction)