"There has been significant growth in media outlets. In the new regime, the relationship between the media and the government has improved greatly. For the media in Tanzania to develop, resource allocation should be considered as a priority. There is a need to look at how much the government and donor community are funding the development of media, and which media should be given priority. Commitment from media players is very important, as is ethical reporting that contributes to a better society. The production of local content should be increased. In order for the media truly to understand the audience and their needs, they must engage in dialogue with the public. There exists a big gap between the concentration and number of media outlets in rural vs urban parts of Tanzania. Community media should be prioritised. There is a critical need for journalists to be trained in specialist areas and in investigative journalism, and for them to understand the importance of the role they play in improving democracy. Although most media organisations have planned media activities, only a few of them have a specific annual budget set aside for such activities. To improve media planning activities there should be a specific planned budget for media activities." (Summary & conclusions, p.57)