"Overall, South Africa has a relatively vibrant and developing media environment. The 15 interviewees were involved in 37 media development initiatives between them. These development initiatives comprise the following: 12 training initiatives; nine advocacy initiatives; five research initiatives; three training media initiatives; two legal support initiatives; one award initiative; one grant making initiative; one conference; and, one revenue stream generation initiative ... Through their experiences of designing, implementing and evaluating their media development initiatives, interviewees offer the following learning points regarding success. They stress the importance of strategic and long-term planning, of working with partners where possible, avoiding dependency on donors and taking the cultural context into account ... Interviewees praised media development initiative donors for starting to seek advice about the real needs on the ground. However, interviewees feel that donors are falling short in the following ways: the withdrawal of funding from South Africa; the duplication of initiatives; conducting the wrong training; only providing short-term funding; being too prescriptive; and, not providing for core costs. According to the participating media professionals, the strategic priorities for media development are media management training, community participation, specialised reporting training and media monitoring." (Summary & conclusions, p.99-100)