"This report has identified the importance of African business media to investment in Africa. Notwithstanding the increase in the quantity and quality of business media coverage revealed in our study, accurate and analytical business stories are still in demand from investors, and this will be more so during the current economic crisis. From our sample of investors, three main areas for improving African business media coverage were highlighted: access to reliable facts and figures; training to improve the financial acumen of local journalists; sustained efforts to promote responsible and accurate business reporting." (Recommendations, pages 25-26)

"This study explores the link between business, media and capital investment into Africa. Data was collected by africapractice between the period of July to December 2008. Thirty-six investors [from Africa, Europe and USA], with a total of around US$ 20 billion under management in Africa, were interviewed. They provided their views about African business media and how it informs their investment decisions. Insights were also secured from senior business people with large footprints in Africa, as well as eight media houses including Reuters, BBC, Al-Jazeera and The Economist." (Executive summary)