Advocacy: building skills for NGO leaders
Washington, DC:
Centre for Development and Population Activities (CEDPA)
(1999), iv, 58 pp., tables, bibliogr. p.54
"The manual was written for trainers around the world who seek to improve the advocacy skills of NGO leaders. While much of the background information and role play scenarios deal directly with reproductive health issues, a trainer could adapt the sessions for other contexts. The manual is directed toward trainers with substantial experience and a commitment to participatory methodologies. Less experienced trainers are urged to review Training Trainers for Development: Conducting a Workshop on Participatory Training Techniques (1995)." (Introduction, p.1)
Contents
1 Overview of Advocacy, 1
2 Advocacy Issues, Objectives, and Power Dynamics, 16
3 Strategic Communication—Audience Analysis, 25
4 Message Development and Delivery, 32
5 Building Networks and Coalitions, 40
6 Advocacy Implementation Plan, 48
Appendix A: Additional Resources for Advocacy Training, 54
Appendix B: Workshop Evaluation Questionnaire, 55
Appendix C: Training Manual User Feedback Form, 57
2 Advocacy Issues, Objectives, and Power Dynamics, 16
3 Strategic Communication—Audience Analysis, 25
4 Message Development and Delivery, 32
5 Building Networks and Coalitions, 40
6 Advocacy Implementation Plan, 48
Appendix A: Additional Resources for Advocacy Training, 54
Appendix B: Workshop Evaluation Questionnaire, 55
Appendix C: Training Manual User Feedback Form, 57
