"There is not much debate on the development of media accountability (MA) systems in Bulgaria and even less relate to online media. This is due to the early stage of introduction of self-regulatory mechanisms on the Internet as well as the users’ behavior since priority is still given to traditional media organizations. Research has proved that due to unclear legislative framework and the lack of effectiveness in the implementation of media regulation (ownership, media code of ethics, the Council for Electronic Media) many problems with regard to the performance of traditional MA institutions have been observed. Thus, many distinctions between theory and practice exist and a suitable level of media independence from political interference or pressure has yet to be achieved. Very few media organizations have introduced mechanisms supporting the level of actor transparency, including bylines, profiles of journalists, media blogs, published mission statements or information on media ownership. Furthermore, not every media outlet that signed the media code of ethics has published the document on its website. Social networks have been so far the most popular instruments fostering the transparency of media production, with the significant example of Facebook – the most popular online medium in Bulgaria in 2010. However, with the exception of practice related to online news comments, most of the mechanisms that could further improve the feedback activities of different audience groups and thus, the level of responsiveness, have been introduced by only a few media organizations." (Conclusions, page 19)