"In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cu
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ltural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism." (Publisher description)
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"Als Selfie oder im politischen Prozess, als gleichermaßen fluide wie langlebige Postings, in verstörenden Hassbildern oder als Labor des Feminismus wirken digitale Bilder in je eigenen Kontexten: Menschen inszenieren sich und werden inszeniert, vernetzen und bekämpfen sich, posieren und protesti
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eren, verfremden, ringen um Anerkennung, Deutungshoheiten und Aneignungen. Digitale Bilder brechen Normen auf, spiegeln oder verschleiern Realitäten, sind Propaganda oder Vehikel politischer Veränderungen, spalten Gegner, verbinden Gleichgesinnte oder fungieren als Glutnester von Hass und Menschenfeindlichkeit. Zugleich wirken all diese Formen visualisierter sozialer Handlungen als Katalysatoren gesellschaftlicher Prozesse, die ihrerseits wieder Dynamiken anstoßen. Die Autorinnen und Autoren beleuchten in fünf Beiträgen Formen, Absichten und Wirkungen digitaler Bildkulturen: den Bildprotest, den Screenshot, das Hassbild, den Netzfeminismus und das Selfie." (Buchrücken)
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"Kenya has experienced a cycle of political violence following a series of controversial elections that have centred on ethnic competition, leading to human rights abuses, deaths, destruction of property and a downward economic spiral. At the core of election violence, witnessed in 2007/8 and in 201
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7, is the positive and negative role of social media as used by both citizens and politicians. Political competition driven through ethnic belonging, ethno-political extremism and hate speech on social media platforms has taken centre stage. This paper concludes that while social media is being exploited in a way that contributes to violence, social media is also contributing to peacebuilding. The paper calls for a multistakeholder collaborative approach to education and sensitisation programmes on the positive use of social media for democratic consolidation." (Introduction)
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"The Next Billion Users reveals that many assumptions about internet use in developing countries are wrong. After immersing herself in factory towns, slums, townships, and favelas, Payal Arora assesses real patterns of internet usage in India, China, South Africa, Brazil, and the Middle East. She fi
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nds Himalayan teens growing closer by sharing a single computer with common passwords and profiles. In China's gaming factories, the line between work and leisure disappears. In Riyadh, a group of young women organize a YouTube fashion show. Why do citizens of states with strict surveillance policies appear to care so little about their digital privacy? Why do Brazilians eschew geo-tagging on social media? What drives young Indians to friend "foreign" strangers on Facebook and give "missed calls" to people? The Next Billion Users answers these questions and many more. Through extensive fieldwork, Arora demonstrates that the global poor are far from virtuous utilitarians who mainly go online to study, find jobs, and obtain health information. She reveals habits of use bound to intrigue everyone from casual internet users to developers of global digital platforms to organizations seeking to reach the next billion internet users." (Publisher description)
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"Der Sammelband enthält 15 Beiträge von Wissenschaftlerinnen und Wissenschaftlern unterschiedlicher Disziplinen (Medien- und Kulturwissenschaft, Soziologie, Organisations- und Managementforschung, Ethnologie, Sozialpsychologie, Kulturgeschichte). In kurzen Essays werden pointiert Aspekte des kultu
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rellen Wandlungsprozesses durch Digitalisierung beleuchtet, unter anderem Digitale Migration, Selbstdarstellung und Selbsterkenntnis in digitalen Kulturen, Veränderungen im Organisationsmanagement durch Algorithmen, Internet der Dinge, neue Entwicklungen in den sozialen Medien, Potenziale und Risiken von bewusstseinsbezogenen mobilen Geräten." (https://www.wissensatlas-bildung.de)
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"The Routledge Companion to Mobile Media seeks to be the definitive publication for scholars and students interested in comprehending all the various aspects of mobile media. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, s
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ets out to contextualize the increasingly convergent areas surrounding social, geosocial, and mobile media discourses. Features include:comprehensive and interdisciplinary models and approaches for analyzing mobile media; wide-ranging case studies that draw from this truly global field, including China, Africa, Southeast Asia, the Middle East, and Latin America, as well as Europe, the UK, and the US; a consideration of mobile media as part of broader media ecologies and histories; chapters setting out the economic and policy underpinnings of mobile media; explorations of the artistic and creative dimensions of mobile media; studies of emerging issues such as ecological sustainability; up-to-date overviews on social and locative media by pioneers in the field." (Back cover)
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"Based on 15 months of ethnographic research, this book aims to understand why low-income Brazilians have invested so much of their time and money in learning about social media. Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics
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. He argues the use of social media reflects contradictory values. Low-income Brazilians embrace social media to display literacy and upward mobility, but the same technology also strengthens traditional networks of support that conflict with individualism." (Back cover)
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"One of the first ethnographic studies to explore the use of social media in the everyday lives of people in Tamil Nadu, 'Social Media in South India' provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what wa
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s once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices." (Back cover)
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"Drawing on 15 months of ethnographic research in one of the most under-developed regions in the Caribbean island of Trinidad, this book describes the uses and consequences of social media for its residents. Jolynna Sinanan argues that this semi-urban town is a place in-between: somewhere city dwell
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ers look down on and villagers look up to. The complex identity of the town is expressed through uses of social media, with significant results for understanding social media more generally. Not elevating oneself above others is one of the core values of the town, and social media becomes a tool for social visibility; that is, the process of how social norms come to be and how they are negotiated. Carnival logic and high-impact visuality is pervasive in uses of social media, even if Carnival is not embraced by all Trinidadians in the town and results in presenting oneself and association with different groups in varying ways. The study also has surprising results in how residents are explicitly non-activist and align themselves with everyday values of maintaining good relationships in a small town, rather than espousing more worldly or cosmopolitan values." (Back cover)
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"Why do women respond so differently to becoming a mother in England from the way they do in Trinidad? How are values such as carnival and suburbia expressed visually? Based on an examination of over 20,000 images, the authors argue that phenomena such as selfies and memes must be analysed in their
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local context. The book aims to highlight the importance of visual images today in patrolling and controlling the moral values of populations, and explores the changing role of photography from that of recording and representation, to that of communication, where an image not only documents an experience but also enhances it, making the moment itself more exciting." (http://www.ucl.ac.uk/ucl-press)
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"The first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world, including Brazil, Chile, China, England, India, Italy, Trinidad and Turkey. This book offers a comparative analysis summarising the re
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sults of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences." (Back cover)
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"This book presents an ethnographic study of social media in Mardin, a medium-sized town located in the Kurdish region of Turkey. The town is inhabited mainly by Sunni Muslim Arabs and Kurds, and has been transformed in recent years by urbanisation, neoliberalism and political events. Elisabetta Cos
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ta uses her 15 months of ethnographic research to explain why public facing social media is more conservative than offline life. Yet, at the same time, social media has opened up unprecedented possibilities for private communications between genders and in relationships among young people. Costa reveals new worlds of intimacy, love and romance. She also discovers that, when viewed from the perspective of people's everyday lives, political participation on social media looks very different to how it is portrayed in studies of political postings separated from their original complex, and highly socialised, context." (Publisher description)
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"The observations shared in this book take the form of conversations about digital media and culture centered around four distinct thematic fields: politics and government, algorithm and censorship, art and aesthetics, as well as media literacy and education. Among the keywords discussed are: data m
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ining, algorithmic regulation, sharing culture, filter bubble, distant reading, power browsing, deep attention, transparent reader, interactive art, participatory culture. The interviewees (mostly from the US, but also from France, Brazil, and Denmark) were given a set of common questions as well specific inquiries tailored to their individual areas of interest and expertise. As a result, the book both identifies different takes on the same issues and enables a diversity of perspectives when it comes to the interviewees’ particular concerns." (Publisher description)
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"Inspired by Raymond Williams's 1976 classic 'Keywords', the timely collection Digital Keywords gathers pointed, provocative short essays on more than two dozen keywords by leading and rising digital media scholars from the areas of anthropology, digital humanities, history, political science, philo
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sophy, religious studies, rhetoric, science and technology studies, and sociology. Digital Keywords examines and critiques the rich lexicon animating the emerging field of digital studies. This collection broadens our understanding of how we talk about the modern world, particularly of the vocabulary at work in information technologies. Contributors scrutinize each keyword independently: for example, the recent pairing of digital and analog is separated, while classic terms such as community, culture, event, memory, and democracy are treated in light of their historical and intellectual importance. Metaphors of the cloud in cloud computing and the mirror in data mirroring combine with recent and radical uses of terms such as information, sharing, gaming, algorithm, and internet to reveal previously hidden insights into contemporary life. Bookended by a critical introduction and a list of over two hundred other digital keywords, these essays provide concise, compelling arguments about our current mediated condition." (Publisher description)
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"While a decade ago much of the discussion of new media in Asia was couched in Occidental notions of Asia as a "default setting" for technology in the future, today we are seeing a much more complex picture of contesting new media practices and production. As "new media" becomes increasingly an ever
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yday reality for young and old across Asia through smartphones and associated devices, boundaries between art, new media, and the everyday are transformed. This Handbook addresses the historical, social, cultural, political, philosophical, artistic and economic dimensions of the region's new media. Through an interdisciplinary revision of both "new media" and "Asia" the contributors provide new insights into the complex and contesting terrains of both notions." (Publisher description)
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"Kaum ein Ort der Erde, der nicht digital vermessen oder erfasst ist, kaum ein Lebensbereich ohne digitale Steuerung, Erleichterung und Optimierung. Die Schattenseite der Digitalisierung bestehe, so Andre Wilkens, in ihrem Potenzial zur Erfassung, Kontrolle und Manipulation. Er stellt in diesem Buch
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beides einander gegenüber: die noch immer nicht ausgelotete Fülle der Chancen, die Erde mittels digitaler Technik lebenswerter zu machen, und die bedrohlichen Szenarien von Gesellschaften, in denen nichts mehr individuell oder verborgen bleibt. Die schwierige Aufgabe, einen humanen Weg der Digitalisierung zu finden, habe, so Wilkens, jede und jeder für sich zu bewältigen." (Klappentext)
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"This book brings together several key anthropologists working with digital culture to demonstrate just how productive an anthropological approach to the digital has already become. Through a range of case studies from Facebook to Second Life to Google Earth, Digital Anthropology explores how human
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and digital can be defined in relation to one another, from avatars and disability; cultural differences in how we use social networking sites or practise religion; the practical consequences of the digital for politics, museums, design, space and development to new online world and gaming communities. The book also explores the moral universe of the digital, from new anxieties to open-source ideals. Digital Anthropology reveals how only the intense scrutiny of ethnography can overturn assumptions about the impact of digital culture and reveal its profound consequences for everyday life." (Publisher description)
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