"Cette étude et cette bibliographie traitent des attitudes africaines à l'égard du livre, des habitudes de lecture et des politiques de promotion d'une culture de la lecture. La bibliographie fournit des détails sur 218 références bibliographiques, la plupart en français, mais aussi un bon no
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mbre d'articles et d'autres documents en anglais. Chaque entrée fait l'objet d'une annotation descriptive assez complète." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2172)
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"Denis McQuail provides a coherent and succinct account of the concept of ‘media audience’ in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience A
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nalysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view ‘from the audience’ as well as the view ‘from the media.’ McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology." (Publisher description)
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"Enthält die Ergebnisse und eine Diskusion von zehn der wichtigsten Untersuchungen, die in den letzten Jahren zum Reality-TV, zur Nutzung von Informationssendungen im Fernsehen, zur Rezeption von Gewaltdarstellungen in Fernsehen, zum Umgang von Kindern und Jugendlichen mit Werbung, sowie zu Jugends
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tilen und Medien durchgeführt wurden." (Verlagsbeschreibung)
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"The International Broadcasting Audience Research Department (IBAR) of the BBC World Service presently commissions representative sample surveys of the adult populations of more than 20 different countries each year. Surveys reported in this compilation published first time in 1993 provide detailed
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information on the spread of radio and television in countries for which such data are otherwise difficult to obtain. The 1993 edition contains the only nationally representative radio and television surveys in Indonesia, Ghana and Senegal. Other surveys include Mozambique, Angola, Fiji and Nepal. The 1994/5 edition presents a report on the growth of audiences for satellite television in India, audience surveys in Macedonia, Albania, India, Kenya, Nigeria, the Czech Republic and Romania." (Catalogue Libbey 1995)
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"The ethnic factor has a very strong influence on the attitude of the respondents to the mass media and, in particular, to television. As is evident from the data in tables 2 and 3, the Central TV chanel (Ostankino TV) is far ahead of the television centres of Russia and Kazakhstan as regards the de
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gree of confidence in the objectivity of its information and as regards popularity. It is clear that the professionalism and technical facilities of the competing TV centres are weighty factors here. Nevertheless, the Kazakhs among the respondents are in no doubt as to the superiority of the Republican TV service. Kazakhstan TV is 3-4 times less popular among the population of Russian nationality and other nationalities." (Page 5)
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"Jib Fowles sees television as a 'grandly therapeutic force,' that television is indeed good for you. He examines why nearly every American regularly watches television and why viewing is beneficial. Updated and jargon-free, Why Viewers Watch describes the overall effect of programming on the popula
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tion. What do viewers get from television? What does it do for them? Why do academics negatively judge television? Using recent research reports, overlooked past studies, and fresh survey data to substantiate this positive role, Fowles first reviews the history of television and programming. After discussing what people expect from television, he explores how different types of programs satisfy different needs. Fowles also debunks many of the myths propagated by media scholars and “television prigs." (Publisher description)
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