"Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalization to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, an
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d the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics." (Publisher description)
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"The title Media Rituals suggests a ready-made area of media research that is there to be explained and ordered. In fact, the position is more complex. There is a lot of talk about media in ritual terms, and there are a number of things that happen in relation to media that can properly be called â€
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˜ritual’ which are the subject of this book. But we need to be critical of the assumptions about social ‘order’, and the media’s supposed place within it, that underlie much talk of media rituals. I will be developing an antiromantic approach both to media rituals and to the wider media process." (Preface)
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"The use of folk arts in rural development clearly has limitations as to the role that it can play in changing people’s behavior, but it is an effective tool for communication in most cases. The greatest strength of this type of informal education lies in its ability to capture the audience’s at
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tention through entertaining spectacles and to convey new ideas and information to people. In addition, the Bhats’ social position plays an important role in the education process, as they are a marginal community that has provided social commentary through performance arts for centuries. Thus by employing them, NGOs and government agencies appropriate the benefits of their ritual discursive authority. Also, these organizations are aided by the inversions of the social order that occur during shows because the folk artists are able to command the attention of large audiences and thus disseminate their messages among diverse groups of people. In addition, the kathputli tradition of North India is steeped in mythology and symbolism, and these traits give the puppets themselves special ideological status as metonyms and liminars. In turn, these attributes allow the puppets to exist in a realm that is different from that of live actors, and thus they can communicate more effectively as they are exempt from many of the rules and biases that are linked to human behavior. Despite the numerous benefits of using folk arts in development programs, follow-up sessions and more extensive education for villagers and performers are needed to change behaviors regarding complex issues. These performances are quite successful at conveying information, but people are unlikely to incorporate into their lives new ideas regarding issues like folk medicines." (Conclusion, page 63)
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"Until the advent of African independence, Africans were not considered fitting subjects for historical research and their words, voices, and experiences were largely absent from the continent's history. In 13 lively and provocative essays focusing on all areas of Sub-Saharan Africa, oral sources ar
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e seen as a way to restore African expression to African history. African Words, African Voices evokes the richness and relevance of oral sources for understanding a complex past for readers at all levels." (Publisher description)
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Rund 250 Einträge zu allen Bereichen der Medientheorie und Medienwissenschaft, beispielsweise zu Medienästhetik, Medienökonomie, Medienpolitik, Medienpsychologie, Medientechnologie, Internet, Elektronischem Publizieren und Intermedialität.